MEGAN EVANS
EDUCATION
AMERICAN UNIVERSITY, Kogod School of Business, Washington, DC
Master of Science in Analytics April 2018
UNIVERSITY OF UTAH, Salt Lake City, Utah
Bachelor of Arts, Major: Anthropology August 2011
EXPERIENCE
(Aquent) HPE, Remote January 2019 – present
Digital Marketer
Manage the keyword management and tracking program and send out new data monthly to stakeholders
Set classifications, for metrics reporting
Oversee the site search program for the client's website
Manage the optimization of client assets such as collateral, videos, and podcasts; develop related processes, tools, and training for other team members within the organization
Educate content owners on SEO processes and best practices; manage and maintain information channels
Keep the keyword database maintained and accurate
Identify opportunities to enhance SEO results, such as site map issues, broken links, page load speed, and mobile and voice support
Ensure that all content is consistent with client branding and writing guidelines
Familiarity with ticketing systems
Experience working with Adobe analytics, SEO tools and CMS systems
Skilled communicator and collaborator with experience in working on international virtual teams
Managed over 130 global Google My Business accounts
(Aquent) Nestle, Arlington, Virginia
Digital Marketing Analytics Contractor March 2018 - January 2019
Identified opportunities to increase ROI
Conducted competitor analysis for keyword viability
Built dashboards on BrightEdge for SEO monitoring and optimization
Analyzed metrics & benchmarks for SEO visibility
Created anomaly reporting to detect SEO errors
Managed account reporting for Consumer Packaged Goods CPG
Constructed dashboards to report on digital KPIs, e-commerce sales, and business performance
Served as a liaison between marketing, IT and analytics department
Monitored and audited websites to improve website architecture and SEO
Emission Time, Salt Lake City, Utah June 2014 – January 2019
Digital Marketer
Created & managed landing pages, blogs & posts on website & social media platforms for brand awareness resulting in more likes, shares & follows
Maintained blogs, updated posts and keywords, and optimized media
Created, tracked, and analyzed Google Adwords PPC campaigns
Designed promotional email-marketing campaigns using Constant Contact, beating automotive industry email open rate by 270%
Maintained a click rate of 13%, above the industry average of 8.7%
Optimized and updated website via Google Developer tools
Link building to authoritative sites and directories: apps, niche, and authoritative, local and national directories.
Dulles Glass & Mirror, Manassas, VA October 2016 – present
E-commerce Digital Marketer
Increased organic website traffic from ~17% to ~25% in 5 months through link-building, landing pages, social media, and other free channels
Manage PPC budgets of $2M while maintaining average CPC benchmark at 15% of product value to ensure ROI of advertisement spend
Oversaw and implemented on- and off-page SEO, including Google Adwords and Google Analytics accounts
Liaise with VP and IT team of ~30 members to improve website functionality and navigability
Enterprise Software Think Tank-Tanner Labs, Salt Lake City, UT April 2016 – December 2016
Marketing Engineer
Increased landing page lead generation by 25% by creating pages using Hubspot, and conducted A/B tests of landing pages and CTAs
Validated marketing channels through lean startup methodology, researched/validated buyer personas,
and tracked/measured marketing KPIs
Deployed Adroll to retarget and prospect customers in email database of 10,000+ records
Conducted growth hacking, such as writing B2B SEO-friendly blogs, and guest blogged on weekly basis to generate leads
Schawel + Coles, Salt Lake City, Utah May 2015 – April 2016
SEO Contractor
Managed multiple Wordpress sites: Updated title tags, installed cache plugins and site maps, managed permalink structures, restructured broken links & optimized media files
Wrote, edited, and proofread web content
Oversaw web & social content management: Updated products, researched keywords, maintained blogs and images
Implemented digital marketing for multiple clients
Ad creation for Google PPC online advertising, Facebook and LinkedIn
Twistlab Marketing, Salt Lake City, Utah March 2014 – September 2015
SEO Manager
Set up, monitored, and maintained a successful SEO marketing campaign using
Google analytics, meta tags, and reporting/analysis techniques.
Negotiated with third parties such as Yelp, PPC, and local business directories for client promotions.
Maintained Wordpress blogs by updating title tags and description and link building to improve link popularity.
Researched new forms of social media and keyword ranking, and advised clients on site quality and navigation.
Green River Capital, Salt Lake City, Utah January 2013 – March 2014
Asset Manager/Agent Relations
Digital Recruiter – Created online ads for real estate agents. Maintained records of real estate agent performance via various client-based networks: Equator, Agent Connex, Pyramid, social media etc.
Conducted weekly reports such as client and SAS70 reports and updated agent documents with MS Silverlight
Composed market plans: target market, trends/growth rate, cost structure, product differential for selling bank-owned foreclosures
Managed PPC ads and social media accounts to advertise properties and recruit agents
Through client recommendations, earned TRW Star Award in August 1997 and July 1998 and TRW Excellence Award in December 1998 for continually exceeding customer expectations.
TECHNICAL SKILLS
Programming: Proficient in HTML5/XHTML, CSS, and JavaScript
Tools: Joomla & Magento CMS, Zoho CRM, Adobe, Weebly, Adroll, Wordpress,
Hubspot, Hoovers B2B database, MOZ, Google Keyword Planner, SEMRush, Google Analytics, SAS70 Business Analytics, Power BI, Tableau and DataPrizm
Project Management: Basecamp, Slack, Jira & Microsoft Project
Certifications: Hubspot Inbound & Lean-startup Methodology, MIT Design Thinking MEGAN EVANS
EDUCATION
AMERICAN UNIVERSITY, Kogod School of Business, Washington, DC
Master of Science in Analytics April 2018
UNIVERSITY OF UTAH, Salt Lake City, Utah
Bachelor of Arts, Major: Anthropology August 2011
EXPERIENCE
(Aquent) HPE, Remote January 2019 – present
Digital Marketer
Manage the keyword management and tracking program and send out new data monthly to stakeholders
Set classifications, for metrics reporting
Oversee the site search program for the client's website
Manage the optimization of client assets such as collateral, videos, and podcasts; develop related processes, tools, and training for other team members within the organization
Educate content owners on SEO processes and best practices; manage and maintain information channels
Keep the keyword database maintained and accurate
Identify opportunities to enhance SEO results, such as site map issues, broken links, page load speed, and mobile and voice support
Ensure that all content is consistent with client branding and writing guidelines
Familiarity with ticketing systems
Experience working with Adobe analytics, SEO tools and CMS systems
Skilled communicator and collaborator with experience in working on international virtual teams
Managed over 130 global Google My Business accounts
(Aquent) Nestle, Arlington, Virginia
Digital Marketing Analytics Contractor March 2018 - January 2019
Identified opportunities to increase ROI
Conducted competitor analysis for keyword viability
Built dashboards on BrightEdge for SEO monitoring and optimization
Analyzed metrics & benchmarks for SEO visibility
Created anomaly reporting to detect SEO errors
Managed account reporting for Consumer Packaged Goods CPG
Constructed dashboards to report on digital KPIs, e-commerce sales, and business performance
Served as a liaison between marketing, IT and analytics department
Monitored and audited websites to improve website architecture and SEO
Emission Time, Salt Lake City, Utah June 2014 – January 2019
Digital Marketer
Created & managed landing pages, blogs & posts on website & social media platforms for brand awareness resulting in more likes, shares & follows
Maintained blogs, updated posts and keywords, and optimized media
Created, tracked, and analyzed Google Adwords PPC campaigns
Designed promotional email-marketing campaigns using Constant Contact, beating automotive industry email open rate by 270%
Maintained a click rate of 13%, above the industry average of 8.7%
Optimized and updated website via Google Developer tools
Link building to authoritative sites and directories: apps, niche, and authoritative, local and national directories.
Dulles Glass & Mirror, Manassas, VA October 2016 – present
E-commerce Digital Marketer
Increased organic website traffic from ~17% to ~25% in 5 months through link-building, landing pages, social media, and other free channels
Manage PPC budgets of $2M while maintaining average CPC benchmark at 15% of product value to ensure ROI of advertisement spend
Oversaw and implemented on- and off-page SEO, including Google Adwords and Google Analytics accounts
Liaise with VP and IT team of ~30 members to improve website functionality and navigability
Enterprise Software Think Tank-Tanner Labs, Salt Lake City, UT April 2016 – December 2016
Marketing Engineer
Increased landing page lead generation by 25% by creating pages using Hubspot, and conducted A/B tests of landing pages and CTAs
Validated marketing channels through lean startup methodology, researched/validated buyer personas,
and tracked/measured marketing KPIs
Deployed Adroll to retarget and prospect customers in email database of 10,000+ records
Conducted growth hacking, such as writing B2B SEO-friendly blogs, and guest blogged on weekly basis to generate leads
Schawel + Coles, Salt Lake City, Utah May 2015 – April 2016
SEO Contractor
Managed multiple Wordpress sites: Updated title tags, installed cache plugins and site maps, managed permalink structures, restructured broken links & optimized media files
Wrote, edited, and proofread web content
Oversaw web & social content management: Updated products, researched keywords, maintained blogs and images
Implemented digital marketing for multiple clients
Ad creation for Google PPC online advertising, Facebook and LinkedIn
Twistlab Marketing, Salt Lake City, Utah March 2014 – September 2015
SEO Manager
Set up, monitored, and maintained a successful SEO marketing campaign using
Google analytics, meta tags, and reporting/analysis techniques.
Negotiated with third parties such as Yelp, PPC, and local business directories for client promotions.
Maintained Wordpress blogs by updating title tags and description and link building to improve link popularity.
Researched new forms of social media and keyword ranking, and advised clients on site quality and navigation.
Green River Capital, Salt Lake City, Utah January 2013 – March 2014
Asset Manager/Agent Relations
Digital Recruiter – Created online ads for real estate agents. Maintained records of real estate agent performance via various client-based networks: Equator, Agent Connex, Pyramid, social media etc.
Conducted weekly reports such as client and SAS70 reports and updated agent documents with MS Silverlight
Composed market plans: target market, trends/growth rate, cost structure, product differential for selling bank-owned foreclosures
Managed PPC ads and social media accounts to advertise properties and recruit agents
Through client recommendations, earned TRW Star Award in August 1997 and July 1998 and TRW Excellence Award in December 1998 for continually exceeding customer expectations.
TECHNICAL SKILLS
Programming: Proficient in HTML5/XHTML, CSS, and JavaScript
Tools: Joomla & Magento CMS, Zoho CRM, Adobe, Weebly, Adroll, Wordpress,
Hubspot, Hoovers B2B database, MOZ, Google Keyword Planner, SEMRush, Google Analytics, SAS70 Business Analytics, Power BI, Tableau and DataPrizm
Project Management: Basecamp, Slack, Jira & Microsoft Project
Certifications: Hubspot Inbound & Lean-startup Methodology, MIT Design Thinking
