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 Demetra Xenos “dee-mee-tra kse-nos” 
(XXX) XXX-XXXX | linkedin.com/in/deme-x | XXXX@XXXX.XXX | dual USA & European Union Citizenship 
Work Experience Brand Development & Operational Strategy Consultant    mar 2016 – present | Seattle, WA 
From the Ground Up Socks | E-commerce startup Creative Strategy, Operational Strategy, Design, Product Marketing, Campaign Management, Entrepreneurship, PR Communications   Chief aid to company founder/CEO for brand and operational strategy, transforming from a tabling-only business to an e-commerce business 
 Overseeing all operational strategy, financial reporting and forecasting from sourcing of materials to sales tactics and pricing strategy 
 Responsible for development of brand voice, created and supported 2018/19 business plans including charitable donation per product sale 
 Leveraged assets to create design and copy for website and a pitch deck for external use, resulting in two of three current retail locations 
and acquisition of a new sponsorship partner 
 Designed 2019 packaging, content for social channels, developed four different sales campaigns and two unique digital marketing campaigns Manager of Ticketing & Sales Operations    mar 2017 – oct 2017 | Seattle, WA 
Seattle Reign FC | National Women’s Soccer League (NWSL) | Promoted to role March 2017 Strategic Operations, Leadership, Project Management, Microsoft Excel, Microsoft PowerPoint, Logistics and Operations, Event Planning 
  Revitalized and led ticketing department for the 2017 NWSL Season, created department strategy and implemented new processes 
 Responsible for setting and achieving aggressive sales targets while developing and executing strategic marketing promotions 
 Designed and managed all match day ticketing logistics, including coordinating VIP Experience guests and ticket entry security 
 Independently sold over $116,000 in revenue in 6 months and 58% of department tickets while leading department 
 Developed and executed strategic sales promotions, both inbound and outbound, reporting directly to Vice President & CEO 
 Managed relationships with high-value sponsorship and corporate partners and execution of logistics for their events and ticketing  
 Coordinated and fulfilled all sponsorship department ticketing needs, including designing the first Reign FC corporate sponsor 
company outing for 200+ guests Manager of Merchandising Operations    jun 2016 – mar 2017 | Seattle, WA 
Seattle Reign FC | National Women’s Soccer League (NWSL)  Consumer Branding, Relationship Building, Sales, Financial Forecasting, Project Planning, Budgeting, E-commerce, Microsoft Office   Managed $250,000 online website and kiosk merchandise operations, led new product creation, and strengthened vendor relationships 
 Developed and managed financial reports, forecasts, budgets and sales analytics demonstrating advanced skill with Microsoft Excel 
 Designed and implemented processes to increase reporting efficiency and transparency, resulting in cost reductions of $7,500 in 6 months 
 Created promotional campaigns in collaboration with marketing department in addition to redesign of website to enhance user experience, 
increase click-through and online sales 
 Worked with vendors and designers to fulfill existing product needs and create new product to fulfill customer needs and brand goals  Marketing Consultant      sep 2016 – dec 2016 | Seattle, WA 
Swurveys, Inc. | Technology startup Technology, Innovation, Digital Media, Visual Communications, Data Analysis, Copywriting and Copyediting 
  Shaped development of brand strategy, communications, design and marketing outreach 
 Conceptualized and executed 3 unique social media campaigns, resulting in an average growth of 253% in followers and engagement 
 Analyzed consumer demographics and behavior, leveraged data to identify new consumer targets  Education University of Washington, Michael G. Foster School of Business  BACHELOR of Arts, Business Administration with Concentration in Marketing (GPA 3.70 / 4.0) 
+ CERTIFICATE of International Studies in Business (GPA 3.93 / 4.0) 
+ CERTIFICATE of Sales (GPA 3.72 / 4.0) 
+ MINOR in Spanish Language (GPA 3.79 / 4.0) Honors: Foster School of Business Freshman Direct Admit; Golden Key Scholar; Quarterly Dean’s List Scholar (6 times); Phi Theta Kappa Scholar; 
Foster School of Business International Consulting Case Competitor (3 times); International Studies in Business Board Member (3 years) Aristotle University of Thessaloniki, School of Modern Greek Language Certificate of Completion, studies in Modern Greek Language for the Common European Framework of Reference for Language (CEFR) Level B1/B2