Demetra Xenos “dee-mee-tra kse-nos”
Work Experience Brand Development & Operational Strategy Consultant oct 2017 – present | Seattle, WA
From the Ground Up Socks | E-commerce startup Creative Strategy, Operational Strategy, Design, Product Marketing, Campaign Management, Launch & Scaling, PR Communications, Web Design • Overseeing all operational strategy and processes, financial reporting and forecasting from sourcing of materials to sales/marketing strategy
• Developed company’s online store and built company supply chain to support e-commerce growth (B2C) and wholesale channels (B2B)
• Responsible for development of brand voice, writing copy for digital ads and website, and directed content collection with partners
• Established and supported 2(XXX) XXX-XXXX business plans, and represented company during contract negotiations with new partners
• Created pitch decks for external use, resulting in two of three current retail locations and acquisition of a new sponsorship partner
• Designed 2019 packaging, content for social channels, developed four different sales campaigns and two unique digital marketing campaigns Manager of Ticketing & Sales Operations mar 2017 – oct 2017 | Seattle, WA
Seattle Reign FC | National Women’s Soccer League (NWSL) | Promoted to role March 2017 Strategic Operations, Leadership, Project Management, Data Analysis, CRM Software, Tableau, Logistics, InDesign, Excel, Event Planning • Reorganized and led ticketing department for the 2017 NWSL Season, created department strategy and implemented new processes
• Responsible for setting and achieving aggressive sales targets while developing and executing strategic marketing promotions
• Designed and managed all match day ticketing operations, including coordinating VIP Experience guests and ticket entry security
• Independently sold over $116,000 in revenue in 6 months and 58% of department tickets while leading department
• Developed and executed strategic sales promotions, both inbound and outbound, reporting directly to Vice President & CEO
• Managed relationships with high-value sponsorship and corporate partners and execution of logistics for their events and ticketing
• Coordinated and fulfilled all joint sponsorship and ticketing needs, including creating first corporate sponsor company event (200+ guests) Manager of Merchandising Operations jun 2016 – mar 2017 | Seattle, WA
Seattle Reign FC | National Women’s Soccer League (NWSL) Consumer Branding, Relationship Building, Sales, Financial Forecasting, Project Planning, Budgeting, E-commerce, MS Office, CMS • Managed $250,000 online website and kiosk merchandise operations, led new product creation, and strengthened vendor relationships
• Developed and managed financial reports, forecasts, budgets and sales analytics for cross-functional strategic decision making
• Designed and implemented processes to increase reporting efficiency and transparency, resulting in cost reductions of $7,500 in 6 months
• Created promotional campaigns in collaboration with marketing department and leveraged insights using Shopify and Google Ad analytics
• Assisted in-house developer to redesign website to enhance user experience and SEO copy to increase conversion rates and online sales
• Worked with vendors and designers to fulfill existing product needs and create new product to fulfill customer needs and brand goals Marketing Consultant sep 2016 – dec 2016 | Seattle, WA
Swurveys, Inc. | Technology startup Technology, Digital Media, Visual Communications, Data Analysis, Copywriting, Copyediting, Adobe Photoshop, Content Management • Shaped development of brand strategy, communications, design and marketing outreach
• Conceptualized and executed 3 unique social media campaigns, resulting in an average growth of 253% in followers and engagement
• Analyzed consumer demographics and behavior, leveraged data to identify new consumer targets Education & Additional Skills University of Washington, Michael G. Foster School of Business sep 2012 – jun 2016 BACHELOR of Arts, Business Administration with Concentration in Marketing (GPA 3.70 / 4.0) + CERTIFICATE of Sales (GPA 3.72 / 4.0)
+ CERTIFICATE of International Studies in Business (GPA 3.93 / 4.0)+ MINOR in Spanish Language (GPA 3.79 / 4.0) Honors: Foster School of Business Freshman Direct Admit; Golden Key Scholar; Quarterly Dean’s List Scholar (6 times); Phi Theta Kappa Scholar; Foster School of Business International Consulting Case Competitor (3 times); International Studies in Business Board Member (3 years) Aristotle University of Thessaloniki, School of Modern Greek Language oct 2017 – may 2018 Certificate of Completion, studies in Modern Greek Language for the Common European Framework of Reference for Language (CEFR) Level B1/B2 Languages: English (Native), Spanish (Fluent, DELE B2 Certified), Greek (Proficient), Italian (Conversational) Tech: Basic HTML, Adobe Editor, Photoshop, and InDesign; Advanced Fluency with Microsoft Office Tools; Experience with Tableau, Hootsuite, Buffer, HubSpot, CRM, Google Ads


Followers 4

Profile Views: 252
Member since: 2019