Strategy in Product and Growth Operations

Craig W
Anywhere, USA
craig.rs@icloud.com
https://linkedin.com/
DNA <BR>Delegate in ambiguity | Persistent for resolve | Sensitive to inclusion Praise experimentation | Investigate unknowns | Challenge the obvious Noble by humility | Resource for momentum | Plan driven objectives Achieve the improbable | Actuate change levers | heiður og virðing Principal, Corporate Strategy | RED+CRAG | Present <BR>§ Sourced and evaluated new solution strategies for CEOs product portfolio, requirements & feasibility, partnerships, deal negotiations. <BR>§ Design corporate development initiatives on product strategy and execution across teams, engineering, marketing, people ops & budget. <BR>§ Incubation Portfolio includes: <BR>~ AI biometrics, self-monitoring blockchain smart device for Fintech. <BR>~ Autonomous agent, deep learning, smart cities, mobility IoT. <BR>~ Esports betting and voting of sport influencers, tokenization of betting. <BR>§ Author articles on technology, blockchain policy and governance. <BR>§ Financial models: Working Capital, DCF, FCFF, Assumptions, Analysis. Head of Product | EyeQXL <BR>§ Architected hardware strategy, product management, hired team to build mixed reality hardware solution, P2P authentication blockchain. <BR>§ Research strategy for new markets for VR and AR within the education and medical industries. Incubate use cases, prioritize, test, validate. <BR>§ Delivered 1.0 release of minimum viable product for pilot testing and customer feedback with enterprise adopters. Agile methods/sprints. <BR>§ Developed manufacture hardware partnerships in Shenzhen, China. Advisor | Small Business Development Center, LA <BR>§ Achieved invested capital of $11M from VC/Angels in seed rounds $25k-$1.5M, valuations range $500,000 - $10M. Cultivate dealbook. <BR>§ Advocated regulation to City of LA, Sacramento & Washington DC incl. Office of Science & Technology [autonomous, blockchain, security]. <BR>§ Advised best strategies scaling operations, hiring, product design, sales, user growth, negotiations, global operations, financials and term sheets. <BR>§ Developed women founders across Asian, Black and Latin entrepreneurs. Advanced ventures at UCLA, USC, CSUN, UCI, & LMU. CMO | Clout Mobile <BR>§ Built Fintech solution to record an event of a purchase and develop a spending score method to the debit or credit card and finance gateways. <BR>§ Directed the mobile payment m-commerce marketing strategy for ad- tech demand-side and proprietary spending score, (B2C, B2B). <BR>§ Raised $1,700,000 in angel funding. Authored 1 patent pending and 4 provisional patents. VP of Business Development| ScrumLogic <BR>§ Executed new expansion for Eastern European software vendor team [ISV] with onshore development to Microsoft in Seattle and LA County. <BR>§ Designed new market strategy for entering Los Angles County to serve the needs of product design and incubation of new products. <BR>§ Presented sales pitches and engaged client on new solutions in distributed systems: Android, Apple, Amazon and Windows. Group Products Director, Windows | Microsoft <BR>§ Managed highly matrixed, cross-functional environment. Hired and supervised product manager team, go-to-market team, vendors, budget. <BR>• International Go-to-Market Product Marketing Lead of Microsoft Azure B2B partner channel solution sales with enterprise & startups. <BR>§ President appointed to lead $1B initiative of Windows licensing impacting partner solutions channel in Europe, Americas & Asia. <BR>§ Managed $6M P&L, forecasting, assumptions and analysis, financial reporting of opex to senior executives. Directed budget for 29+ staff. <BR>§ Corporate development & strategy to evaluate new investments with focus on M&A in enterprise cloud software segment; portfolio, due diligence, IP, patents. Operations M&A transition lead with ventures. <BR>§ Architect and product planner for Azure infrastructure services. <BR>§ Delegated marketing data science initiatives fed into product <BR>development and marketing. 45% improvement in product cycle design. <BR>• Formed partner acquisition channels [ISV, Prof Services] growing 86% from benchmark, shattering goals in the U.S., Europe, and Latin America over 2 years to secure 900+ new Microsoft partners. <BR>• Marketing program generated a 39% rise in subsidiary licensing of Windows PC and Server sales growth in Latin America accounts. <BR>§ Previous roles: Director of Business Development, Software Licensing Sales & Senior Product Marketing Manager, Windows Server [B2C/B]. Product Group Lead, Sales Engineering | Visio <BR>§ Managed team of field sales engineers matrixed with cross-functional disciplines to industry segments in banking, healthcare, manufacturing, retail, media and Fortune 500. <BR>§ Hired and built technical sales team in US, Latin America, Europe. Trained engineers and managed performance goals. <BR>§ Achieved sales quota, meeting or exceeding sales goals for product portfolio set quarterly across a product portfolio of SKUs. <BR>§ Sales engineering develops and supports the sales cycle and evolving <BR>networks of sales, marketing, operations, customer success. <BR>§ Certifications <BR>Developing Smart Contracts (in study) <BR>Investment Banking, Private Equity <BR>Data Analysis in Python <BR>Data Analysis in R <BR>Hadoop, MapReduce <BR>Account Sales <BR>Digital Marketing <BR>ITIL Operations Framework <BR>Developer Solutions Framework <BR> develops and supports the sales cycle and evolving <BR>networks of sales, marketing, operations, customer success. Memberships & Associations <BR>• UCLA Anderson Alumni <BR>(Anderson accelerator, 3 Day Startup, Easton) <BR>• Startup Boost LA (advisor/coach) <BR>• ICOBench (Blockchain Expert) <BR> Responsible for overseeing the sales growth of new product and <BR> solutions to small businesses and enterprises <BR> How We Protect Your Privacy


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