MICHAEL WYNNE
XXXX@XXXX.XXX ● Tel: (XXX) XXX-XXXX ●
LinkedIn: https://www.linkedin.com/in/michael-wynne-54249a17/
EXPERIENCE
Open Road Integrated Media, New York, NY March 2019-current
Director of Digital Lead Generation and Customer Acquisition
Analyze ad marketplace and campaign data to identify channel budget allocations and campaign optimizations in acquiring high revenue e-book purchasers
Inform data strategy with continuous assessment and valuation of 1st, 2nd and 3rd party data sources and segments
Continuously calculate value of audience segments for e-newsletter and the overall revenue derived
Acxiom, New York, NY October 2015-March 2019
Director of Digital Lead Generation and Customer Acquisition
Drove lead generation efforts for Fortune 500 clients resulting in multi-year lead funnel of qualified new prospects
Grew $22 million lead generation program for Progressive Insurance resulting in multi-year lead nurture funnel of qualified new prospects at greater cost efficiency than Google AdWords investments on a cost per click basis
Actively pitched and sold in prospective digital business in for the Digital group
Clients: Progressive, Wyndham Resorts, Rhapsody
Moxie, New York, NY April 2014-October 2015
Strategic Digital Consultant
Managed $18 million in acquisition focused display media investments for Verizon FIOS
Integrated first party data from FIOS to DMP (Aggregate Knowledge) and Epsilon 1:XXXXXX matches to improve conversion by 3 to 1
Led mobile and social acquisition efforts with first and third party data focus
Clients: Verizon FIOS Business Accounts, Barclays
Acxiom, New York, NY December 2009-April 2014
Senior Media Strategist and New Business Developer
Oversaw annual pipeline of $8 million in new client sales activity.
Lead internal media strategy efforts integrating display, paid search, search engine optimization, and analytics solutions.
Translated predictive likelihood models into long term optimized media buys targeting best customer cohorts at large scale.
Drove lead generation efforts for Progressive resulting in multi-year lead funnel of qualified new prospects at greater cost efficiency than paid search investments.
Launched successful NFL themed BarclayCard holiday prospect email effort
Managed staff of ten.
Clients: Google, Intel, Barclays, Progressive, AT+T B2B
‘mktg’, New York, NY June 2007-December 2009
Media Director
Developed Google Android mobile data capture solutions and led social listening product efforts for Diageo brands.
Planned strategy on $2.4 million Pepsi mobile media multicultural outreach programs.
Halved opt-in cost-per-acquisition for Diageo brand affinity offerings via email and search strategies.
Pitched and sold Moet Hennessy client on integrated Facebook application and sweepstakes online advocacy effort.
Implemented organic search engine optimization and social media best practices for Bayer’s digital launches.
Clients: Diageo, Pepsi, Bayer, Moet Hennessy, Nike
Hanft Raboy and Partners, New York, NY July 2006-June 2007
Associate Media Director
Developed online efforts focused on car rental customer acquisition ($9.4 million budget).
Modeled impression viewthrough ROI away from purely last click customer acquisition metrics
Created grassroots blog strategy via content syndication for major online dating service.
Directed a staff of one media supervisor, two planners and one assistant planner.
Clients: Hertz, Revolution Health, Match.com
Blue Dingo, New York, NY December 2005-July 2006
Media Director
Planned and negotiated educational brand online initiatives ($2.5M in budgets).
Generated new business and created media pitches for prospective clients.
Clients: Scholastic, Nickelodeon, eLearners, LG
Universal McCann Interactive, New York, NY May 2004-December 2005
Media Supervisor
OgilvyOne, Stein Rogan & Partners, New York, NY Dec 2000-April 2004
Media Planner
EDUCATION
College of William and Mary, Williamsburg, Virginia
1999 Bachelor of Arts, Psychology MICHAEL WYNNE
XXXX@XXXX.XXX ● Tel: (XXX) XXX-XXXX ●
LinkedIn: https://www.linkedin.com/in/michael-wynne-54249a17/
EXPERIENCE
Open Road Integrated Media, New York, NY March 2019-current
Director of Digital Lead Generation and Customer Acquisition
Analyze ad marketplace and campaign data to identify channel budget allocations and campaign optimizations in acquiring high revenue e-book purchasers
Inform data strategy with continuous assessment and valuation of 1st, 2nd and 3rd party data sources and segments
Continuously calculate value of audience segments for e-newsletter and the overall revenue derived
Acxiom, New York, NY October 2015-March 2019
Director of Digital Lead Generation and Customer Acquisition
Drove lead generation efforts for Fortune 500 clients resulting in multi-year lead funnel of qualified new prospects
Grew $22 million lead generation program for Progressive Insurance resulting in multi-year lead nurture funnel of qualified new prospects at greater cost efficiency than Google AdWords investments on a cost per click basis
Actively pitched and sold in prospective digital business in for the Digital group
Clients: Progressive, Wyndham Resorts, Rhapsody
Moxie, New York, NY April 2014-October 2015
Strategic Digital Consultant
Managed $18 million in acquisition focused display media investments for Verizon FIOS
Integrated first party data from FIOS to DMP (Aggregate Knowledge) and Epsilon 1:XXXXXX matches to improve conversion by 3 to 1
Led mobile and social acquisition efforts with first and third party data focus
Clients: Verizon FIOS Business Accounts, Barclays
Acxiom, New York, NY December 2009-April 2014
Senior Media Strategist and New Business Developer
Oversaw annual pipeline of $8 million in new client sales activity.
Lead internal media strategy efforts integrating display, paid search, search engine optimization, and analytics solutions.
Translated predictive likelihood models into long term optimized media buys targeting best customer cohorts at large scale.
Drove lead generation efforts for Progressive resulting in multi-year lead funnel of qualified new prospects at greater cost efficiency than paid search investments.
Launched successful NFL themed BarclayCard holiday prospect email effort
Managed staff of ten.
Clients: Google, Intel, Barclays, Progressive, AT+T B2B
‘mktg’, New York, NY June 2007-December 2009
Media Director
Developed Google Android mobile data capture solutions and led social listening product efforts for Diageo brands.
Planned strategy on $2.4 million Pepsi mobile media multicultural outreach programs.
Halved opt-in cost-per-acquisition for Diageo brand affinity offerings via email and search strategies.
Pitched and sold Moet Hennessy client on integrated Facebook application and sweepstakes online advocacy effort.
Implemented organic search engine optimization and social media best practices for Bayer’s digital launches.
Clients: Diageo, Pepsi, Bayer, Moet Hennessy, Nike
Hanft Raboy and Partners, New York, NY July 2006-June 2007
Associate Media Director
Developed online efforts focused on car rental customer acquisition ($9.4 million budget).
Modeled impression viewthrough ROI away from purely last click customer acquisition metrics
Created grassroots blog strategy via content syndication for major online dating service.
Directed a staff of one media supervisor, two planners and one assistant planner.
Clients: Hertz, Revolution Health, Match.com
Blue Dingo, New York, NY December 2005-July 2006
Media Director
Planned and negotiated educational brand online initiatives ($2.5M in budgets).
Generated new business and created media pitches for prospective clients.
Clients: Scholastic, Nickelodeon, eLearners, LG
Universal McCann Interactive, New York, NY May 2004-December 2005
Media Supervisor
OgilvyOne, Stein Rogan & Partners, New York, NY Dec 2000-April 2004
Media Planner
EDUCATION
College of William and Mary, Williamsburg, Virginia
1999 Bachelor of Arts, Psychology
