Carl Nunes
Frisco, Texas || (XXX) XXX-XXXX
XXXX@XXXX.XXX || linkedin.com/in/carl-nunes
SUMMARY
A hands-on, technical, creative, strategic and tactical leader with an analytical approach to problem solving, product performance, and marketing initiatives. Specializes in product strategy, product management, product lifecycle, product development, Product Training, Marketing Go-To-Market development, business case development and analysis, product launch, process efficiency, and user experience in a fast-paced environment. Works collaboratively with Engineering, Marketing, Sales, Operations, Legal, and Systems teams to identify and create and train sales and product enablement. Strong interpersonal skills enable my success in leading cross-functional teams in planning, developing, testing, training, launching, measuring and iterating. My positive can-do attitude continually marks me as a desired team player and leader. My written and verbal communication skills enable effective relationships with the C-suite as well as operational implementation team members. I am a detail-oriented, committed, resourceful, passionate leader who delivers excellent results and achieves goals.
KEY ACCOMPLISHMENTS
Have successfully developed and delivered hundreds of IL and virtual product training sessions. Have worked directly with trainers throughout my product management career.
Helped increase customer loyalty by being a strong customer advocate, utilizing face-to-face meetings and relationships to truly understand customer needs.
Developed, launched, managed several high-tech, customer-facing software, hardware and cloud-based products.
Have developed and launched product management and product development disciplines in multiple companies.
Developed, launched and managed multiple revenue-generating Cloud and SaaS products.
Cultivated successful lifecycle/churn management, resulting in 5% improvement in customer loyalty.
Recognized and awarded for cross-functional leadership, positive attitude, and goal-attainment.
Successfully managed a multi-million-dollar marketing budget and led marketing and loyalty teams.
Led Marketing segmentation research, then utilized to create a more targeted, lower cost strategy.
Led transition from traditional direct marketing strategy to digital approach, lowering cost of acquisition and increasing close rates.
Developed requirements and led implementation of enhanced B2B website with eCommerce.
Multiple years’ experience leading development and launch of software, hardware and cloud-based products.
Assesses market needs for product portfolio additions and develops business case for opportunity evaluation.
EXPERIENCE
WINDSTREAM COMMUNICATIONS, Frisco, Texas 2(XXX) XXX-XXXX
VP, Product Management, Development, Marketing and Lifecycle,
Supervised and guided team of product directors and managers responsible for Consumer and B2B Product Management, Product Development, Marketing Strategy and Customer Lifecycle management, including product definition, product requirements documentation, launch, marketing strategy, and full lifecycle management. Led product development team responsible for development, execution and management of hardware and product roadmap. Was overall product and marketing strategy owner. Developed and deployed product development methodology within 30 days of employment.
Utilized customer feedback to innovate a Smart-WIFI solution, creating a customer-desired marketing solution and company unique selling point.
Launched VoIP and SD-WAN (highly technical cloud-based products) products within first four months of employment.
Successful in product launches due to strong collaboration, cross-functional leadership, as well as using Waterfall and Agile methodology. Coordinated training for each launch, being the technical SME helping develop the course content.
Developed and deployed successful new product pricing strategy and tiers.
Led cross-functional development, testing, launch, iterations of software, hardware, and cloud-based products, including Engineering, Sales, Sales Engineering, Systems, Corp Communications, Marketing, Legal, and Operations to successfully launch product upgrades, new products and features.
Drove 6% ARPU increase.
Led the creation and execution of marketing strategy creation, development of marketing plans and campaigns.
Led transition to digital marketing strategy, utilizing natural and paid search, SEO, segmentation, predictive analytics.
Led customer segmentation research, identifying customer buying habits utilizing demographic and psychographic data.
Developed national strategy, collaboratively leading cross-functional teams to implement programs that increased customer loyalty by 5%.
Supported the engagement and enablement of the multiple Sales channels by identifying sales targets, generating warm leads, and creating sales enablement tools aligned with the sales process.
Led revision of over XXXXXX and sales collateral, standardizing branding, look, feel and messaging.
Helped drive 25-point Net Promoter Score increase.
Received Windstream Culture Hero Award.
Successfully managed a multi-million-dollar marketing budget.
TIME WARNER CABLE, Coppell, Texas 2(XXX) XXX-XXXX
Director, Product Development, 2(XXX) XXX-XXXX
Led B2B geographically-dispersed product development team responsible for nationwide product development planning, requirements definition and documentation, strategy, and implementation of highest priority video initiatives. Implemented product strategy, hardware and software requirements, and user interface for IPTV implementation, providing mobile app and desktop viewing to business customers. Utilized Waterfall and Hybrid Agile methodology.
Coordinated training for each launch, being the technical SME helping develop the course content.
Enterprise customer liaison and advocate, having met with numerous customers to understand their needs and develop solutions.
Developed full product requirements for mobile device app.
Coordinated with internal and external Engineering partners in the development and launch of a software solution enabling real time status and reconfiguration ability.
Led cross-functional development, testing and launch efforts for multiple business TV viewing solutions, including hardware, resulting in new multimillion-dollar revenue streams.
Led development and implementation of customizable B2B TV viewing solution, including vendor leadership, user interface creation, hardware requirements, use cases, and customer experience; resulted in creating a competitive advantage.
Director, Product Management, 2(XXX) XXX-XXXX
Managed geographically-dispersed Product Management team responsible for full product life cycle management, including pricing and revenue. Responsible for achieving product revenue of $400,000,000. Planned and implemented launch of multiple national products. Led all aspects of launch preparation, testing, training, launch, and ongoing full product lifecycle management. Developed and delivered 100+ training and coaching sessions per year. Led multiple Project Teams of Engineering, Product Development, Marketing, Sales, IT, Operations, Legal, Finance.
Partnered with Marketing on product pricing, positioning, segmentation, feature/benefit statements, competitive advantages and white paper creation.
Achieved annual revenue goals of 20% year-over-year growth.
Led cross-functional, large-scale product and pricing standardization effort resulting in almost $1 Average Revenue Per User increase and 20% reduction of installation times.
Cross functional leader of numerous product launches; full product lifecycle owner for multiple products.
Coordinated testing of new software-based television viewing interface.
Developed and delivered 100+ training and coaching sessions per year. Was the product evangelist, having developed messaging and success stories through multiple channels.
ADDITIONAL EXPERIENCE
LAYERED TECHNOLOGIES, Dallas, Texas, Director, Product Management and Development, 2(XXX) XXX-XXXX. Led full product planning, pricing, development, launch, and management, as well as full lifecycle management. Developed and implemented first-ever product development and management processes. Guided roadmap creation and implementation. Coordinated development, launch and management of software-based products, as well as software vendor management. Partnered with Marketing on product positioning and messaging. Led integration and implantation of Microsoft Dynamics AX software. Developed and delivered training for each launch.
SAGE TELECOM, Allen, Texas, Director, Product Management, 2(XXX) XXX-XXXX. Managed full product planning and pricing, life cycle management, and responsible for achieving a $250,000,000 revenue stream of consumer and business products and services. Introduced new product strategy resulting in an increase in revenue and customer loyalty. Partnered with Marketing on product positioning and messaging. Coordinated training for each launch, being the technical SME; developed and delivered the course content.
VALOR TELECOM, Irving, Texas, Product Line Owner, 2(XXX) XXX-XXXX. Oversaw full product planning, life cycle management for both consumer and business products and services. Responsible for generating a $150,000,000 revenue stream. Received multiple awards during tenure, including Circle of Excellence (2005 and 2004), Honor Circle (2005 and 2004), Valor Audacious Attitude Award, and Valor Whatever It Takes Award. Partnered with Marketing on product positioning and messaging. Managed Marketing vendors. Developed and delivered training for each launch.
HIGHWAYMASTER, Allen, Texas, Product Owner, 2(XXX) XXX-XXXX. Led software and hardware updates, version control, product development, requirements creation and documentation, testing, and launches. Led deep partnership with clients, software & hardware Engineering and developers.
SOUTHWESTERN BELL, Dallas, Texas, Product Manager, 1(XXX) XXX-XXXX. Completed Leadership Development Program (preparing 30 individuals per year for future company leadership). Maintained management positions in Customer Service payment processing, Marketing, Finance, and Engineering in Southwestern Bell Wireless and Southwestern Bell Telephone Company. Led, coordinated, launched and managed all technical wireless product management projects. Developed and delivered training for each launch. Worked closely with vendor partners and handset manufacturers on development and testing. Won Southwestern Bell Circle of Distinction awards multiple times in 1998 and 1997.
EDUCATION
UNIVERSITY OF SOUTH FLORIDA, Tampa, Florida
B.S., Mechanical Engineering, Graduated with Honors
COMPUTER SKILLS
Microsoft Office Suite (PowerPoint, Excel, Word, Outlook) MS Project, MS Visio, SharePoint, JIRA, Salesforce
Volunteer
HOA Board Member (Treasurer), St. Francis ACTS Co-Chair, City of Frisco Citizens Advisory Council, Help Feed My Children Carl Nunes
Frisco, Texas || (XXX) XXX-XXXX
XXXX@XXXX.XXX || linkedin.com/in/carl-nunes
SUMMARY
A hands-on, technical, creative, strategic and tactical leader with an analytical approach to problem solving, product performance, and marketing initiatives. Specializes in product strategy, product management, product lifecycle, product development, Product Training, Marketing Go-To-Market development, business case development and analysis, product launch, process efficiency, and user experience in a fast-paced environment. Works collaboratively with Engineering, Marketing, Sales, Operations, Legal, and Systems teams to identify and create and train sales and product enablement. Strong interpersonal skills enable my success in leading cross-functional teams in planning, developing, testing, training, launching, measuring and iterating. My positive can-do attitude continually marks me as a desired team player and leader. My written and verbal communication skills enable effective relationships with the C-suite as well as operational implementation team members. I am a detail-oriented, committed, resourceful, passionate leader who delivers excellent results and achieves goals.
KEY ACCOMPLISHMENTS
Have successfully developed and delivered hundreds of IL and virtual product training sessions. Have worked directly with trainers throughout my product management career.
Helped increase customer loyalty by being a strong customer advocate, utilizing face-to-face meetings and relationships to truly understand customer needs.
Developed, launched, managed several high-tech, customer-facing software, hardware and cloud-based products.
Have developed and launched product management and product development disciplines in multiple companies.
Developed, launched and managed multiple revenue-generating Cloud and SaaS products.
Cultivated successful lifecycle/churn management, resulting in 5% improvement in customer loyalty.
Recognized and awarded for cross-functional leadership, positive attitude, and goal-attainment.
Successfully managed a multi-million-dollar marketing budget and led marketing and loyalty teams.
Led Marketing segmentation research, then utilized to create a more targeted, lower cost strategy.
Led transition from traditional direct marketing strategy to digital approach, lowering cost of acquisition and increasing close rates.
Developed requirements and led implementation of enhanced B2B website with eCommerce.
Multiple years’ experience leading development and launch of software, hardware and cloud-based products.
Assesses market needs for product portfolio additions and develops business case for opportunity evaluation.
EXPERIENCE
WINDSTREAM COMMUNICATIONS, Frisco, Texas 2(XXX) XXX-XXXX
VP, Product Management, Development, Marketing and Lifecycle,
Supervised and guided team of product directors and managers responsible for Consumer and B2B Product Management, Product Development, Marketing Strategy and Customer Lifecycle management, including product definition, product requirements documentation, launch, marketing strategy, and full lifecycle management. Led product development team responsible for development, execution and management of hardware and product roadmap. Was overall product and marketing strategy owner. Developed and deployed product development methodology within 30 days of employment.
Utilized customer feedback to innovate a Smart-WIFI solution, creating a customer-desired marketing solution and company unique selling point.
Launched VoIP and SD-WAN (highly technical cloud-based products) products within first four months of employment.
Successful in product launches due to strong collaboration, cross-functional leadership, as well as using Waterfall and Agile methodology. Coordinated training for each launch, being the technical SME helping develop the course content.
Developed and deployed successful new product pricing strategy and tiers.
Led cross-functional development, testing, launch, iterations of software, hardware, and cloud-based products, including Engineering, Sales, Sales Engineering, Systems, Corp Communications, Marketing, Legal, and Operations to successfully launch product upgrades, new products and features.
Drove 6% ARPU increase.
Led the creation and execution of marketing strategy creation, development of marketing plans and campaigns.
Led transition to digital marketing strategy, utilizing natural and paid search, SEO, segmentation, predictive analytics.
Led customer segmentation research, identifying customer buying habits utilizing demographic and psychographic data.
Developed national strategy, collaboratively leading cross-functional teams to implement programs that increased customer loyalty by 5%.
Supported the engagement and enablement of the multiple Sales channels by identifying sales targets, generating warm leads, and creating sales enablement tools aligned with the sales process.
Led revision of over XXXXXX and sales collateral, standardizing branding, look, feel and messaging.
Helped drive 25-point Net Promoter Score increase.
Received Windstream Culture Hero Award.
Successfully managed a multi-million-dollar marketing budget.
TIME WARNER CABLE, Coppell, Texas 2(XXX) XXX-XXXX
Director, Product Development, 2(XXX) XXX-XXXX
Led B2B geographically-dispersed product development team responsible for nationwide product development planning, requirements definition and documentation, strategy, and implementation of highest priority video initiatives. Implemented product strategy, hardware and software requirements, and user interface for IPTV implementation, providing mobile app and desktop viewing to business customers. Utilized Waterfall and Hybrid Agile methodology.
Coordinated training for each launch, being the technical SME helping develop the course content.
Enterprise customer liaison and advocate, having met with numerous customers to understand their needs and develop solutions.
Developed full product requirements for mobile device app.
Coordinated with internal and external Engineering partners in the development and launch of a software solution enabling real time status and reconfiguration ability.
Led cross-functional development, testing and launch efforts for multiple business TV viewing solutions, including hardware, resulting in new multimillion-dollar revenue streams.
Led development and implementation of customizable B2B TV viewing solution, including vendor leadership, user interface creation, hardware requirements, use cases, and customer experience; resulted in creating a competitive advantage.
Director, Product Management, 2(XXX) XXX-XXXX
Managed geographically-dispersed Product Management team responsible for full product life cycle management, including pricing and revenue. Responsible for achieving product revenue of $400,000,000. Planned and implemented launch of multiple national products. Led all aspects of launch preparation, testing, training, launch, and ongoing full product lifecycle management. Developed and delivered 100+ training and coaching sessions per year. Led multiple Project Teams of Engineering, Product Development, Marketing, Sales, IT, Operations, Legal, Finance.
Partnered with Marketing on product pricing, positioning, segmentation, feature/benefit statements, competitive advantages and white paper creation.
Achieved annual revenue goals of 20% year-over-year growth.
Led cross-functional, large-scale product and pricing standardization effort resulting in almost $1 Average Revenue Per User increase and 20% reduction of installation times.
Cross functional leader of numerous product launches; full product lifecycle owner for multiple products.
Coordinated testing of new software-based television viewing interface.
Developed and delivered 100+ training and coaching sessions per year. Was the product evangelist, having developed messaging and success stories through multiple channels.
ADDITIONAL EXPERIENCE
LAYERED TECHNOLOGIES, Dallas, Texas, Director, Product Management and Development, 2(XXX) XXX-XXXX. Led full product planning, pricing, development, launch, and management, as well as full lifecycle management. Developed and implemented first-ever product development and management processes. Guided roadmap creation and implementation. Coordinated development, launch and management of software-based products, as well as software vendor management. Partnered with Marketing on product positioning and messaging. Led integration and implantation of Microsoft Dynamics AX software. Developed and delivered training for each launch.
SAGE TELECOM, Allen, Texas, Director, Product Management, 2(XXX) XXX-XXXX. Managed full product planning and pricing, life cycle management, and responsible for achieving a $250,000,000 revenue stream of consumer and business products and services. Introduced new product strategy resulting in an increase in revenue and customer loyalty. Partnered with Marketing on product positioning and messaging. Coordinated training for each launch, being the technical SME; developed and delivered the course content.
VALOR TELECOM, Irving, Texas, Product Line Owner, 2(XXX) XXX-XXXX. Oversaw full product planning, life cycle management for both consumer and business products and services. Responsible for generating a $150,000,000 revenue stream. Received multiple awards during tenure, including Circle of Excellence (2005 and 2004), Honor Circle (2005 and 2004), Valor Audacious Attitude Award, and Valor Whatever It Takes Award. Partnered with Marketing on product positioning and messaging. Managed Marketing vendors. Developed and delivered training for each launch.
HIGHWAYMASTER, Allen, Texas, Product Owner, 2(XXX) XXX-XXXX. Led software and hardware updates, version control, product development, requirements creation and documentation, testing, and launches. Led deep partnership with clients, software & hardware Engineering and developers.
SOUTHWESTERN BELL, Dallas, Texas, Product Manager, 1(XXX) XXX-XXXX. Completed Leadership Development Program (preparing 30 individuals per year for future company leadership). Maintained management positions in Customer Service payment processing, Marketing, Finance, and Engineering in Southwestern Bell Wireless and Southwestern Bell Telephone Company. Led, coordinated, launched and managed all technical wireless product management projects. Developed and delivered training for each launch. Worked closely with vendor partners and handset manufacturers on development and testing. Won Southwestern Bell Circle of Distinction awards multiple times in 1998 and 1997.
EDUCATION
UNIVERSITY OF SOUTH FLORIDA, Tampa, Florida
B.S., Mechanical Engineering, Graduated with Honors
COMPUTER SKILLS
Microsoft Office Suite (PowerPoint, Excel, Word, Outlook) MS Project, MS Visio, SharePoint, JIRA, Salesforce
Volunteer
HOA Board Member (Treasurer), St. Francis ACTS Co-Chair, City of Frisco Citizens Advisory Council, Help Feed My Children
