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Microsoft Word - AngelicaCassaniResume.S.0819.docx
Angelica Cassani
0416 127 636
XXXX@XXXX.XXX My experience in Mexico, USA and Australia has given me a global vision for business. I always seek
to exceed my targets and client's expectations by delivering positive outcomes while working in a
´make it happen´ environment.
I strongly believe great companies have the most talented people and that is why I am looking
forward to continuing my professional career in one of the best companies in the world. Experience Sponsorship and Events Manager
IQPC June 2019 - Present Sales and Events Coordinator
Sydney Harbour Escapes Pty Ltd Jan 2017 – February 2019 Achievements
Successfully contributed with the 28% of the 2(XXX) XXX-XXXX financial year turnover
95.65% YoY average income growth
Successfully mentored and trained the sales and events team
Internally promoted to Head of Inbound Sales
90% of positive client feedback Responsibilities
Lead generation, face to face meetings, clients fol ow up and special negotiations with top clients (C-
Suite included)
Sales full-cycle from enquiry to execution
Continual y building a pipeline of sales opportunities
CRM daily interaction for leads status update
Develop and maintain relationships with boat owners, clients and key stakeholders to balance a win-
win business. Director
Planner MX Mar 2011 - Dec 2016 Achievements
Successfully negotiated, planned, managed and executed the biggest event of the company with
more than 30 stakeholders for more than 900 people
Negotiated event upgrades with stakeholders resulting in an average 25% cost savings
Travel arrangements for all destination events of the company Responsibilities
Find and engage with prospects through cold cal ing and personalized emails when needed
Lead generation & set up meetings with clients and stakeholders
Creation and Management end to end events
Manage, motivate and mentor team members
Maintain strong partner relationships always thinking how to balance a win-win business.
Helped strengthen the sales/marketing by aligning closely on key account campaigns, events and
pipeline generation activities Media and Marketing Manager
The Great Bridal Race Mexico Jan 2015 - Nov 2016 Achievements
100% accuracy of the sponsor mentions
Attracted 60% of the race participants by leading generation Responsibilities
Developed and Executed marketing and social media campaigns
Strategic creation of email campaigns to generate new prospects
Produce web content as appropriate. Wedding and Event Planner
Special Events by LP 2014 Achievements
Promoted to Senior Wedding and Event Planner in 2 months Responsabilities
Reported directly to the Managing Director Education Instituto Tecnológico y de Estudios Superiores de Monterrey
Business Administration Degree – (2008 - unfinished) Association of Bridal Consultants
International Certification Event Planning · (2011 - 2013) Secretary of Tourism, Mexico Tourism Board
Certificate Event Planning · (2016 - 2016) The Wow Effect
Diploma · (2016 - 2016)