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Strategic B2B Marketing Leader

StitcherAds • Apr 2017 – Current
• Established StitcherAds brand, positioning, and marketing strategy
• Owned retention- and acquisition-based product marketing and strategy,
as well as the cross-functional implementation of launch plans
• Hired, trained, and managed a lead-gen focused marketing team
• Created all new sales materials, helping sales transition from SMB to
addressable enterprise retail market for North America and EMEA
• Directed creation of webinars, events, gated content, and other lead-gen
activities, resulting in 5x increase in leads over a 6-month period
• Collaborated as part of StitcherAds leadership team to make decisions
on company expansion, sales strategy, product roadmap, and culture PRODUCT MARKETING MANAGER
Shopgate • Mar 2016 – Apr 2017
• Built GTM strategy for product launch into U.S. market
• Managed full lifecycle of feature launches, marketing campaigns, and
platform communications
• Owned product positioning and sales enablement, resulting in an
increase in deal size and enterprise clients
• Created guides and industry reports, resulting in a MoM lift in inbounds
• Owned client communications, help articles, and platform copy
• Developed service offering to solve largest issue in product
adoption/success, resulting in a decrease in client churn rate PRODUCT MARKETING MANAGER
CKE Restaurants • Sep 2014 – Nov 2015
• Owned restaurant technology products and five food categories
• Worked cross-functionally with product dev, operations, supply chain, IT,
and data management to lead new product tests and launches
• Developed marketing and implementation plan to launch three menu
items and new technology nationally to all Carl’s Jr./Hardee’s restaurants DIGITAL COORDINATOR
Eclipse Advertising • Sep 2013 – Sep 2014
Led design and development teams in production of website builds,
campaigns, and videos for companies like Hallmark and Warner Brothers. MARKETING COORDINATOR
Creative Productions • Mar 2012 – Feb 2013
Developed pitch materials resulting in two new clients and coordinated
print, digital,


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