Seasoned SaaS CMO who's generated $20 Million in Revenues last decade
Trevor Longino
| +1.(XXX) XXX-XXXX| XXXX@XXXX.XXX
XXXXXX Verdun QC H3G 1Y9 About:
American ex-pat; data-driven leader with a track record of winning, of building teams of strong achievers, finding paths to revenue, and of taking tech-led companies to market successfully. Key achievements:
• Oversaw marketing & product of 5 companies to make them #1 in their market niches.
• Built 4 high-achieving international teams from scratch in sales, marketing, biz dev, & CSM
• Founded 2 companies; assisted in successful VC raises (Seed, A, and B) for 2 others. Highlights:
Product Development Strategy & Revenue Branding & PR / Comms
Fortune 100 Partnerships Culture & Organization Team Leadership
Fundraising Scalable sales systems Data-Based Decision-making Key Skills:
• Building Paths to Revenue: I have taken 4 companies from 0 revenue and generated more than $20 Million USD for them, building up their brand, finding product / market fit, creating partnerships with A-list Fortune 100 companies, and shepherding them from seed stage to Series B and beyond.
• Strategic Analysis & Leadership: With experience in almost every aspect of business, I find opportunities, solve problems, and unite companies around solving their problems together. With experience in product, marketing, sales, customer success, finance, ops, and leadership, I have a broad variety of experiences to provide background for problem solving.
• Recruiting & Culture: As a top public speaker and award-winning teacher, I am excellent at recruiting and building teams from scratch. I have grown companies from 0, funded out of my own pockets, and have the drive and vision to communicate to boards, investors, new hires, and
take that vision and align companies around their execution. Abridged Work History:
Unito.io (November 2016 – August 2018): Chief Marketing Officer
• First non-tech hire; hired all non-tech FTEs and grew team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $80,000 MRR in 12 months
• Drove business sector of company to help attract & land seed round of $2MM Kontakt.io. (Oct. 2014 – November 2015): Head of Marketing & PR
(December 2015 – July 2016) Head of Product Key accomplishments as Head of Product:
• Increased key launch velocity over 600%, launching a key product monthly (January - June 2016)
• Built XXXXXX roadmaps and achieved 80% win rate on hitting target release dates.
• Owned P&L and budgets for all products, built forecasting procedures, kept all projects on time.
Key accomplishments as Head of Marketing & PR:
• Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in
2015 for under $75,000 in event marketing budget.
• Oversaw growth of company sales volume to #1 in the market, an achievement that ABI
Research noted and found a "hugely impressive" achievement, with 500,000 units sold in 2015. GOG.com (Nov. 2010 – Oct. 2014): Head of Marketing & PR
• Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 20,000.
• Front page of Reddit 9 times; front page placement in key trade media at least once a quarter;
organic site traffic from social and press sources increased 430% in 4 years.
• Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee
retention from 2010 - 2014. OvernightPR (2009 – 2011); Founder & CEO
Key achievements
• Built a PR agency from scratch to a small team of 3, running globally. Provided press release
& public statements for public companies on 24-hour notice, focused on investor relations, crisis PR, and public filings. Provided services for other agencies (PublicWire, SmallMarketCap, etc.) on demand. Nextelligence.com (2006 – 2009) – VP of PR & Marketing; Founder of PublicWire
Key achievements:
• Built 3 startups to #1 in their respective markets (ByIndia was India's largest Hindi and Bengali search engine with over 22% of the market in August of 2008; The Prize Factory was the largest online sweepstakes engine with over $259 million in prizes available for play in June 2009;
Broadcast Bid was the largest nationwide network of listener reward programs with 535 stations in one platform in November 2007.). Founder and MD of PublicWire, a small cap company marketing firm that raised over $5 million in funding for clients over 9 months. Education
University of Central Florida (2000 – 2005) – B.A. in Marketing & Design (Magna Cum Laude) Trevor Longino
| +1.(XXX) XXX-XXXX| XXXX@XXXX.XXX
XXXXXX Verdun QC H3G 1Y9 About:
American ex-pat; data-driven leader with a track record of winning, of building teams of strong achievers, finding paths to revenue, and of taking tech-led companies to market successfully. Key achievements:
• Oversaw marketing & product of 5 companies to make them #1 in their market niches.
• Built 4 high-achieving international teams from scratch in sales, marketing, biz dev, & CSM
• Founded 2 companies; assisted in successful VC raises (Seed, A, and B) for 2 others. Highlights:
Product Development Strategy & Revenue Branding & PR / Comms
Fortune 100 Partnerships Culture & Organization Team Leadership
Fundraising Scalable sales systems Data-Based Decision-making Key Skills:
• Building Paths to Revenue: I have taken 4 companies from 0 revenue and generated more than $20 Million USD for them, building up their brand, finding product / market fit, creating partnerships with A-list Fortune 100 companies, and shepherding them from seed stage to Series B and beyond.
• Strategic Analysis & Leadership: With experience in almost every aspect of business, I find opportunities, solve problems, and unite companies around solving their problems together. With experience in product, marketing, sales, customer success, finance, ops, and leadership, I have a broad variety of experiences to provide background for problem solving.
• Recruiting & Culture: As a top public speaker and award-winning teacher, I am excellent at recruiting and building teams from scratch. I have grown companies from 0, funded out of my own pockets, and have the drive and vision to communicate to boards, investors, new hires, and
take that vision and align companies around their execution. Abridged Work History:
Unito.io (November 2016 – August 2018): Chief Marketing Officer
• First non-tech hire; hired all non-tech FTEs and grew team to 8 in 10 months.
• Built and ran CSM team from scratch, achieving CSAT of 95% average over 9 months & NPS 33
• Created entire pricing & revenue funnel from scratch, growing to $80,000 MRR in 12 months
• Drove business sector of company to help attract & land seed round of $2MM Kontakt.io. (Oct. 2014 – November 2015): Head of Marketing & PR
(December 2015 – July 2016) Head of Product Key accomplishments as Head of Product:
• Increased key launch velocity over 600%, launching a key product monthly (January - June 2016)
• Built XXXXXX roadmaps and achieved 80% win rate on hitting target release dates.
• Owned P&L and budgets for all products, built forecasting procedures, kept all projects on time.
Key accomplishments as Head of Marketing & PR:
• Launched 9 events in 7 cities in 6 months, driving 20% of the company's volume of units sold in
2015 for under $75,000 in event marketing budget.
• Oversaw growth of company sales volume to #1 in the market, an achievement that ABI
Research noted and found a "hugely impressive" achievement, with 500,000 units sold in 2015. GOG.com (Nov. 2010 – Oct. 2014): Head of Marketing & PR
• Grew user base from 250,000 to over 4 million in 4 years; MAUs from 1,000 to over 20,000.
• Front page of Reddit 9 times; front page placement in key trade media at least once a quarter;
organic site traffic from social and press sources increased 430% in 4 years.
• Created high-achieving marketing & PR team of 11 from scratch & had 90%+ employee
retention from 2010 - 2014. OvernightPR (2009 – 2011); Founder & CEO
Key achievements
• Built a PR agency from scratch to a small team of 3, running globally. Provided press release
& public statements for public companies on 24-hour notice, focused on investor relations, crisis PR, and public filings. Provided services for other agencies (PublicWire, SmallMarketCap, etc.) on demand. Nextelligence.com (2006 – 2009) – VP of PR & Marketing; Founder of PublicWire
Key achievements:
• Built 3 startups to #1 in their respective markets (ByIndia was India's largest Hindi and Bengali search engine with over 22% of the market in August of 2008; The Prize Factory was the largest online sweepstakes engine with over $259 million in prizes available for play in June 2009;
Broadcast Bid was the largest nationwide network of listener reward programs with 535 stations in one platform in November 2007.). Founder and MD of PublicWire, a small cap company marketing firm that raised over $5 million in funding for clients over 9 months. Education
University of Central Florida (2000 – 2005) – B.A. in Marketing & Design (Magna Cum Laude)
