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Los Angeles, CA

ffdjkdijfindy@rezscore.com

Cindy Q. Bananas <BR>XXXXXX Singapore, CA 94044 (XXX) XXX-XXXX <BR>XXXX@XXXX.XXX <BR>LinkedIn: http://www.linkedin.com/cindybananas Vice President of Media Sales <BR>Specializing in Launching & Monetizing Newspapers & Magazines Paper Printer US Inc., San Francisco, CA May 2000 – Present Vice President-Consumer Media/ Tech Group Dec 2010 – Present *Earned several promotions, from Sr. Sales Manager to Vice President May 2000 – Dec 2010 Leading triple-digit growth for Paper Printer in the US by launching new products, growing sales, <BR>increasing traffic, digital subscriptions, and signing content distribution/ aggregation deals. <BR> Currently overseeing strategy, vision and P&L for the Paper Paper Group, delivering a $2M increase <BR>in revenue and a $3M increase in contribution level , within only 1 year. <BR> Managing 12 portfolio products, including Magazine, Newspaper and Website: The Official Magazine <BR>across multiple platforms: magazines, websites, email, newsletters, events, and podcasts. Key Successes Include: <BR> Successfully managing revenues ranging from $1M to $40M, with up to $7M in gross contribution. <BR> Winning multiple major awards, including 8 from the Newspaper Society, with particular recognition <BR>for Salesperson of the Year and Best Integrated Advertising Campaign, among others. <BR> Launching dozens of profitable products (videos, online/ print magazines, games, apps) including: <BR> Introducing the digital distribution of magazine content over the Apple Newsstand platform, <BR>generating over $2M in revenues within first 2 months alone. <BR> Successfully diversifying business by building out a video studio team to create custom licensed <BR>content in partnership with Frank Co., Wilma Inc., Fred, Barney & Bambam. <BR> Sample Content: www.thisisahyperlink.com <BR> Launching Paper Paper magazine into a crowded category of 18 publications, and growing it to become <BR>the #3 title, with 59% year-to-year ad growth. <BR> Producing Magazine Magazine and website, adding approximately $5M in new revenues. <BR> Redeveloping 5 titles which were in major decline, 4 of which are now in growth. <BR> Bringing iPhone and iPad apps from concept to acceptance into the App Store, earning millions of <BR>downloads and 4-5 Star ratings within months. <BR> Growing sales, PV’s, traffic and revenue per customer in each role, including: <BR> Improving overall portfolio profits by 178% in 2008 and by another 250% in 2010. <BR> Increasing digital revenues by 30% in 2011, reversing a downward trend begun in 2008. <BR> Implementing standardized SEO practices, social media programs, analytics driven content creation <BR>and compelling UGC with meaningful tracking. <BR> Negotiating multiple $MM long-term media and licensing partnerships, across the US and Europe. Cindy Q. Bananas <BR>XXXXXX Singapore, CA 94044 (XXX) XXX-XXXX XXXX@XXXX.XXX <BR>LinkedIn: http://www.linkedin.com/cindybananas Newspaperville, Dursley, England Jul 1995 – May 2000 <BR>Publisher <BR> Earned 5 significant promotions in 5 years for achieving management goals in every position filled. <BR>Successes include increasing revenue by 243% and decreasing costs by 78% within 2 years. <BR> Spearheaded Executive Committee that improved profitability, implemented companywide performance <BR>standards, rolled out a regional call center program, and standardized sales group training, targets <BR>and incentive plans. Newspaper Group, Newport, Wales Jun 1991 –Jul 1995 Business Manager Promoted from Journalist to Sales Trainer to Business Manager, earning consistently increased <BR>responsibility, and eventually managing the entire sales team. <BR> Led all sales operations including recruiting, training, day-to-day supervision, target allocation <BR>and oversight, forecasting, and developing new revenue streams. EDUCATION <BR>Master of Arts in Publishing <BR>Columbia University; May 2006 <BR>Bachelor of Arts in International Relations <BR>University of Columbus; May 1991 SKILLS & TOOLS <BR>MANAGERIAL: Team Leadership • Product Launches • Budget Management • Content Origination, <BR>Editing & Production • Sales Training & Management • Financial Oversight • Business Strategy & <BR>Planning • Online Publishing • DIGITAL: Forecasting• Inventory • Yield Analysis • <BR>Behavioral Targeting • Mobile, Display, Video (Pre/Post Roll) & CPM Advertising• SEO/ SEM <BR>Management • TECHNOLOGICAL: Salesforce • DoubleClick Dart (DFP) • Nielsen • ComScore • <BR>Google Analytics INDUSTRY AFFILIATIONS & MEMBERSHIPS <BR>Founding Member of AAAA; San Francisco Chapter Member; Group of People (GOP) Member; Online <BR>Association of Online (OAO) Member; Academy of Super Cool Stuff (ASCS) Member; PC And A Mac <BR>(PCAM) Charity Board Member ; Charity is Good Foundation <BR>Page 2 of 2 <BR>

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