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GuyDonnellyCV (copy)

9 Elms, London, United Kingdom, SW11 7BR PERSONAL STATEMENT Visionary Omni-Channel Digital, Technology Focused Marketer, Combining Strategic Focus with Effectiveness and 
Distribution. A Natural Multi-Tasker, Thriving Within Busy, Multi-Project and Multi-Client Environments; Equally 
Comfortable Leading Large Teams and Digging in And Doing the Work. With A Sharp Creative Judgement in Content of 
Driving Business Performance; Achieving an Analytical Approach to Delivering Against Business Target and Measuring 
Results and Optimising Engagements. 
Skill Summary: 
Digital Strategy, Agile Product Technology Development, SEO, SEM, UX/UI Design, Content Marketing, Competitive 
Analysis, Omni Channel Strategies, Risk Assessment, Consumer, Acquisition/Retention, Cloud  
Computing, Big Data, Agile Project Planning, Coaching, Business Process Improvement, Analytical Thinking, Social Media 
Integration and Compliance, Project Planning, Consumer Journey Alignment, On/Offline Marketing Alignment. Local, 
Global Project Leadership, Kanban, Scrum and Lead Methodologies. 
Agency / Client: 
Publicis Group: Publicis. Healthcare, Saatchi Health, Digitas Health, Starcom, Performics. WPP Group: 
Wunderman, BlastRadius, McCann Group: Health, Worldwide. Omnicom Group: DDB, Independent: 
DMG: Jaywing, Profero, Found, Digital PR: Weber Shandwick/Edelman. 
Industry Expertise: 
• Healthcare: GSK, Novartis, Reckitt Benckiser, J&J, NHS, Pfizer, Roche, Bayer, Merck, AstraZeneca.  
• Retail: Watches of Switzerland Goldsmiths Jewelers, Kurt Geiger, Jane Shilton, Canterbury Of New Zealand, 
Alexandalexa, Selfridges Of London, Loreal, Pernod Ricard, Bacardi, United Biscuits, Nestle. John Frieda.  
• Banking/Insurance: Halifax, HSBC, Paypoint, Assurant.  
• And Food Beverage: Pernod Ricard, Bacardi, United Biscuits, Nestle.  
• Gaming: Rank Entertainment – G-Casino, Mecca Bingo, Ladbrokes.  
• Charity: PDSA, Childline, National Health Service.  PROFESSIONAL EXPERIENCE, CONTRACTS EXPERIENCE Contracts started between 04-2016-Present. • Gov.UK/COI, Digital and Technology Consultant, 
Producing, UX and product workflow mapping, technology assimilation, Data Integration harmonising with existing 
workflow policies-business, IT and consumer groups. 
• Pernod Ricard UK, Head of Digital Strategy, 
Eight-month contract based at Chiswick, supporting a past colleague from Profero. Delivered UX design and 
development road map for the Pernod Ricard first AI/ artificial Intelligence, artificial intelligence driven personalised 
cocktails fueled by local and regionally synthesize data with human emotion to continually drive innovation and product 
• Vifor Pharma UK, Digital Transformation Lead, London, 
4-month contract Developed competitive analysis, patient persona and cultural segmentation product toolkit to build an 
adaptive website predicting and personalising the user experience. 
• Nelsons Natural, Strategist for E-Commerce, 
• 6-month contract based in Wimbledon. Devised product UX and promo landing pages, including user journey mapping, 
delivering 107% qualified traffic cutting cost per acquisition by half. 
• Bacardi Limited, Digital Strategist, 
4-month freelance contract. Developed competitive analysis, customer persona and cultural segmentation to build an 
adaptive website predicting and personalising the user experience, 
• Novartis Pharma, Digital Project Lead, 
12-month contract, commuting between London and Switzerland. Deployed multi digital channel strategies/road maps, 
UX/UI product research, IT architecture user workflow and patient profile mapping. GSK London, Digital Strategy Marketing Lead 
05/2015 – 04/2016 
• Reporting to the CEO and CMO reporting; assigned to support strategy alignment, digital asset migration, process 
improvement, support for global franchise initiatives and manage high-priority global projects and programs 
throughout the Novartis-GSK merger. 
• Developed digital channel activity/ strategy leveraging agile methodology, collaboration and processes to encourage 
a transparent workflow and technology road map, e-governance frameworks, and integration of emerging 
technologies; automation, big data, artificial intelligence. 
• Created a digital transformation framework, integrating with GSKs big data and AI teams, identifying key changes 
across people, operations, processes and capabilities delivering, high CTRs, lower bounce rates, lower budget spend, 
higher quality scores and qualified traffic / lead. 
• Established Strong relationships with key business partners, application development, program architecture and 
franchise delivery lead to drive effective brand recognition and consumer engagement promotional goal-to-market 
strategies. Novartis, London, Switzerland, Global Search and Content Lead 
04/2013 – 05/2015 
• Reporting to global digital marketing lead, providing strategy and hands on execution, program and project 
leadership and cross departments process development across 144 markets for Voltaren, Otrivin, Excedrin and 
• Spearheaded the global search and digital content programs: leading for global VOTE consumer brands, Identified 
and delivered savings more than $80m for digital asset development and digital content globally. 
• Planned the executed: global Integrated digital strategies from conceptualisation to delivery, using insights and 
lessons from PR, digital, offline campaigns, compliance and new e-gov processes, including emerging technologies; 
cloud, AI and automation to drive visibility, sales and consumer satisfaction across digital and integrated channels. 
• Built from scratch Searchworld and GTool: integrated marketing intelligence providing a 360’ analytics dashboard 
generating education and insights for brand and partners with a focus on high CTR, lower bounce rate, higher 
quality score. 
• Voltaren select results: UK lead overachieved KPIs: net sales +22%, +13.5% consumption growth & 35% share, 
• Voltaren global: fastest growing consumer health product, 10 years. 
• Voltaren brand value growth: $1 billion to $2.7 billion. Wunderman – WPP, London, Digital Strategy Lead/Client Lead (EMEA)   
04/2013 – 11/2014 
• Planned; executed Novartis’ EU search, content strategy comprising primary and secondary data, Social Media, 
Data - qualitative, quantitative, linguistics, Display (banner and video ads), mobile and web assets to build the digital 
• Planned; executed ROI optimised strategic digital marketing campaigns, drove traffic, engagement, generated sales 
and customer retention. 
• Collaborated with visual designers, content producers, product managers, software developers, testers, UX, and 
marketing colleagues to help define and implement search integrated end-to-end user journey creation delivering 
tangible business results across connected channels. 
• Developed social and search-integrated content to support key retailers: boot, superdrug, and Walmart, driving in-
store POS, generating £ 160,542, in less than 4 months in the UK, and 78,000 coupons downloads within 3 months 
in the US. 
• Overhauled and management of 3 separate PPC campaigns across 3 search engines, leading to a 1.5 million saving 
on Paid Media. 
• Saved 3.7 Million from identification of service and campaign cannibalising. Publicis and Saatchi Health, London, Search & Technology Director  
05/2011 – 04/2013 
• Reporting to head of client services providing strategic, technical, data and search strategic direction for large global 
pharma client: Pfizer, AstraZeneca, Reckitt Benckiser, Sanofi. 
• Creating digital and technology strategy solutions, driving HCP patient and prescription only brand awareness, and 
engagement initiatives. 
• Created two augmented reality apps for AstraZeneca, Pfizer; resulting in two campaign awards; unprecedented 
results across both patient and HCP programs. Generated more than 11,000 app downloads within 30 days. 
• Drove Immediate revenue growth after winning Reckitt Benckiser health brand portfolio totaling £890k. 
• 100% Pitch win success: RB, Sanofi, AstraZeneca & Pfizer paid media accounts. Big Ideas Group, London, Head of SEO & Social Media 
03/2011 – 09/2012 
• Reporting to the group CEO, and Reckitt Benckiser health and brand lead for: brands: Durex, Nurofen & 
Strepsils Gaviscon, Mucinex & Clearasil 
• Underpinned paid media campaigns to execute conversion optimised SEO/PPC acquisition and engagement 
campaigns for RB brands to meet KPI targets and goal milestones. 
• Reduced dependency on paid media; generating £400,000 quarter 1, 12% increased market share by quarter 3 with 
Nurofen visibility alone climbing by 26% generating 4500 extra sales leads per month. 
• SEO visibility Increased in key terms: 80% increase overall and 30% Increase in google search results positions 1-
3, enabling paid media to support SEO for the first time. 
• Won XXXXXX search & campaign awards, including, best new small to medium agency best search strategy wins. 
• 100% Pitch win success rate: Reckitt Benckiser, Assurant and 4 smaller clients. Digital Marketing Group, London, Group Account Director, Head Of SEO   
03/2010 – 03/2011 
• Reporting to MD, providing in-depth technical and search & social integrated content strategies, and training 
programs on ecommerce and search alignment for Jaywing; UK leading and most awarded ecommerce store 
• Built the SEO performance team from scratch, including product and project development and integration across 
the DMG group, primarily with ecommerce programs affected due to Google’s SEO and site speed requirements, 
majorly affecting e commerce build flaws. 
• Reduced dependency on client PPC spend by 46% and increased share of voice by 9%, increased time on site from 
1.50mins mins to 4:26, bounce rate from 89% from 56% within 6 months for Quinn Insurance. 
• Generated 56% GM after 9 months after 7 accounts wins becoming most successful product within DMG 
• 100% pitch win success rate: Quinn, Assurant, Hospital Group. Profero London, SEO Strategist   
01/2005 – 09/2010 
• Reporting to head of search and pharma client lead, first as a freelance consultant then SEO specialist creating and 
delivering highly comprehensive SEO audits with recommended solutions for: Johnson and Johnson, Bayer, GSK, 
• Created comprehensive technical & content audits, CRM build, Internal / external link optimisation, tracking / 
tagging, latent semantic Indexing - LSI, UX, HTML, CSS & JavaScript validation, redirects, hosting, site speed, 
disability, google regulatory policies and procedures. 
• 100% pitch win success rate: GSK, Schering Plough, Johnson and Johnson, COI, Frank, NHS. 
• Awarded: best use of search 2009. ACCOMPLISHMENTS 
• Global recognition from global CEO from both GSK and Novartis for contribution to global digital strategy and 
personal contribution. 
• Developed from scratch Searchworld 3.0 & GTool a combined data and, insights, assets and education gateway 
underpinned global marketing strategy housing, toolkits, compliance and e-governance processes & assets built 
under one user-friendly tracked experience. 
• Reduced reporting costs from $4.9k per year per brand to $299, saving 94% and $376k per year for 80 brand sites. 
• Novartis migraine experience; drove awareness of migraine severity and the experience of the patient, US, Ireland 
& Poland. 
• Novartis 7 Keys to Quit Mobile App, the Nordics, the application that is based on scientifically proven quit 
smoking: Integrated product launch with content and app content strategy drove awareness and connected all 
channels including TV. 
• Novartis Consumer Health, Theraflu Flu Tracker App, Using Google flu monitoring data, now changed to alert 
users when the flu or the common cold was lurking within their town or city. 
• Bayer, Levitra (Vardenafil)- In-bed, Erectile Dysfunction medication, grand prix awarded: revolution magazine 
outstanding digital marketing. PERSONAL ACHIEVEMENTS 
• 2017, The drum, awarded a seat on the drum judging panel, digital and technology. 
• 2015, The drum, ranked top XXXXXX influential marketers, 2015. 
• 2010, NMA, top 100: featured in the 'ones to watch' section due to success with NHS and COI. 
• 2010, NMA, top 100 Magazine, top 30 under 30. AWARDS 
• NHS, change4life, digital marketing awards, 2008. 
• COI - talk to frank, video/ animation, digital marketing awards, 2008. 
• Bayer, Levitra, In-bed, marketing awards, 2009. 
• Sanofi, connecting nurses, forum creation, finalist campaign awards, 2013. 
• Pfizer, jAK Pathways, augmented reality mobile app, high commendation craft award, 2013. 
• AstraZeneca, crestor, augmented reality device, winner, craft award mobile, 2013. EDUCATION 
University of Wales ▪ Aberystwyth, BA - Digital Communications and Media 
Document Outline
Guy Donnelly
Personal Statement
Skill Summary:
Agency / Client:
Industry Expertise:
Professional Experience, Contracts Experience
GSK London, Digital Strategy Marketing Lead
Novartis, London, Switzerland, Global Search and Content Lead
Wunderman – WPP, London, Digital Strategy Lead/Client Lead (EMEA)
Publicis and Saatchi Health, London, Search & Technology Director
Big Ideas Group, London, Head of SEO & Social Media
Digital Marketing Group, London, Group Account Director, Head Of SEO
Profero London, SEO Strategist
Personal Achievements