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Cindy Q. Bananas<BR>XXXXXX ? Singapore, CA 94044 ? (XXX) XXX-XXXX XXXX@XXXX.XXX<BR>LinkedIn: http://www.linkedin.com/cindybananas<BR>Vice President of Media Sales <BR>Specializing in Launching & Monetizing Newspapers & Magazines<BR>Paper Printer US Inc., San Francisco, CA May 2000 Ð Present <BR>Vice President-Consumer Media/ Tech Group Dec 2010 Ð Present <BR>*Earned several promotions, from Sr. Sales Manager to Vice President May 2000 Ð Dec 2010 > Leading triple-digit growth for Paper Printer in the US by launching new products, growing sales, increasing traffic, digital subscriptions, and signing content distribution/ aggregation deals. <BR>> Currently overseeing strategy, vision and P&L for the Paper Paper Group, delivering a $2M increase in revenue and a $3M increase in contribution level , within only 1 year. <BR>> Managing 12 portfolio products, including Magazine, Newspaper and Website: The Official Magazine across multiple platforms: magazines, websites, email, newsletters, events, and podcasts.<BR>Key Successes Include:<BR>* Successfully managing revenues ranging from $1M to $40M, with up to $7M in gross contribution. <BR>* Winning multiple major awards, including 8 from the Newspaper Society, with particular recognition for Salesperson of the Year and Best Integrated Advertising Campaign, among others.<BR>* Launching dozens of profitable products (videos, online/ print magazines, games, apps) including:<BR>o Introducing the digital distribution of magazine content over the Apple Newsstand platform, generating over $2M in revenues within first 2 months alone. <BR>o Successfully diversifying business by building out a video studio team to create custom licensed content in partnership with Frank Co., Wilma Inc., Fred, Barney & Bambam.<BR>* Sample Content: www.thisisahyperlink.com <BR>o Launching Paper Paper magazine into a crowded category of 18 publications, and growing it to become the #3 title, with 59% year-to-year ad growth.<BR>o Producing Magazine Magazine and website, adding approximately $5M in new revenues.<BR>o Redeveloping 5 titles which were in major decline, 4 of which are now in growth. <BR>o Bringing iPhone and iPad apps from concept to acceptance into the App Store, earning millions of downloads and 4-5 Star ratings within months.<BR>* Growing sales, PVÕs, traffic and revenue per customer in each role, including: <BR>o Improving overall portfolio profits by 178% in 2008 and by another 250% in 2010.<BR>o Increasing digital revenues by 30% in 2011, reversing a downward trend begun in 2008. <BR>o Implementing standardized SEO practices, social media programs, analytics driven content creation and compelling UGC with meaningful tracking. <BR>* Negotiating multiple $MM long-term media and licensing partnerships, across the US and Europe.<BR>Cindy Q. Bananas<BR>XXXXXX ? Singapore, CA 94044 ? (XXX) XXX-XXXX ? XXXX@XXXX.XXX<BR>LinkedIn: http://www.linkedin.com/cindybananas<BR>Newspaperville, Dursley, England Jul 1995 Ð May 2000<BR>Publisher<BR>* Earned 5 significant promotions in 5 years for achieving management goals in every position filled. Successes include increasing revenue by 243% and decreasing costs by 78% within 2 years. <BR>* Spearheaded Executive Committee that improved profitability, implemented companywide performance standards, rolled out a regional call center program, and standardized sales group training, targets and incentive plans.<BR>Newspaper Group, Newport, Wales Jun 1991 ÐJul 1995 <BR>Business Manager<BR>* Promoted from Journalist to Sales Trainer to Business Manager, earning consistently increased responsibility, and eventually managing the entire sales team.<BR>* Led all sales operations including recruiting, training, day-to-day supervision, target allocation and oversight, forecasting, and developing new revenue streams.<BR>EDUCATION <BR>Master of Arts in Publishing <BR>Columbia University; May 2006 <BR>Bachelor of Arts in International Relations <BR>University of Columbus; May 1991<BR>SKILLS & TOOLS <BR>MANAGERIAL: Team Leadership ¥ Product Launches ¥ Budget Management ¥ Content Origination, Editing & Production ¥ Sales Training & Management ¥ Financial Oversight ¥ Business Strategy & Planning ¥ Online Publishing ¥ DIGITAL: Forecasting¥ Inventory ¥ Yield Analysis ¥ Behavioral Targeting ¥ Mobile, Display, Video (Pre/Post Roll) & CPM Advertising¥ SEO/ SEM Management ¥ TECHNOLOGICAL: Salesforce ¥ DoubleClick Dart (DFP) ¥ Nielsen ¥ ComScore ¥ Google Analytics <BR>INDUSTRY AFFILIATIONS & MEMBERSHIPS<BR>Founding Member of AAAA; San Francisco Chapter ? Member; Group of People (GOP) ? Member; Online Association of Online (OAO) ? Member; Academy of Super Cool Stuff (ASCS) ? Member; PC And A Mac (PCAM) ? Charity Board Member ; Charity is Good Foundation <BR>Page 2 of 2

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