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Jacob Jacquet<BR>Seoul, South Korea<BR>XXXX@XXXX.XXX<BR>(XXX) XXX-XXXX3<BR>in/jjacquet<BR>jacobjacquet.com<BR>SUMMARY<BR>Passion for building inspiring companies people love through industry-leading design, experiences, development, branding, and <BR>making big bets. Experienced early-stage executive with economics and mathematics degree from the University of Wisconsin.<BR>EXPERIENCE<BR>CEO & Founder | Rezi | May 2015 - Present | Seoul, South Korea<BR>• Founded Rezi at the age of 22. At 23, successfully globalized into South Korea growing to be South Korea's leading English resume <BR>company, the most awarded global startup in South Korea, and securing over $250,000 in investment, grants, and awards. <BR>• Focused on industry-leading branding, software design, and customer experience to grow user base to +100,000 users in 4 months <BR>while partnering with universities such as IE Business School, The University of Utah, and Seoul National University. <BR>• Rejected 2 acquisition offers from top North American resume companies to focus on the opportunity to scale into Asia's leading <BR>English resume company. Closed North American promotional partnership with StackCommerce which resulted in sales of $250,000. <BR>• Accountable for developing new business models as a response towards market conditions and opportunities which resulted in the <BR>development of 3 new core departments including e-learning, global recruiting, and data-vending. <BR>• 6 full time employees; 102,390 users; $250,000 total raised investment; $5,000,000 valuation.<BR>Marketing Analyst | Kaplan | May 2015—November 2015 | La Crosse, WI<BR>• Relied on Tableau dashboards to track marketing KPIs. Used data to create reports which were circulated amongst leadership. <BR>Worked with marketing specialists to improve marketing strategies to maximize ROI such as introducing Facebook retargeting. <BR>• Used SurveyMonkey to collect customer feedback which was used to conduct analysis, identify market trends, and calculate NPS. <BR>Used customer feedback data and optimization software to present and suggest website improvements to management. <BR>• Managed mobile PPC strategy efforts, using Google AdWords Editor and Marin, by teaching marketing specialists best practices to <BR>prepare for the behavioral shift towards increased reliance on mobile.<BR>Web Developer | Kaplan | October 2013—January 2014 | La Crosse, WI<BR>• Executed website redesign of kaplancleantech.com using Expression Engine as a CMS while working with marketing and sales teams. <BR>Optimized 3 landing page variants using A/B testing software and customer feedback to increase leads for sales teams. <BR>• Lead the developing SEO strategies monitoring campaigns using MOZ Analytics for a 500k budget. Maintained performance through <BR>site analysis, and new keyword research. Prepared analytics and ranking reports presented to management. <BR>• Executed Google Analytics tracking campaigns to maximize the effectiveness of 5 email re-marketing initiatives deployed using <BR>Salesforce software. Used Salesforce Object Query Language to search for data for specific information.<BR>Adwords Marketing Intern | Acumium | October 2013—January 2014 | Madison, WI<BR>• Executed bid optimization to achieve return and traffic volume for six national campaigns with a combined budget of 1.6M.<BR>Web Development Intern | Wisconsin Public Television | June 2012—September 2013 | Madison, WI<BR>• Integrated Analytics and marketing pixels to track behavior when introducing promos which brought in over $235k in sales.<BR>EDUCATION<BR>Bachelor of Science in Economics | Mathematics Emphasis | University of Wisconsin - Madison | 2014<BR>PROJECTS<BR>Global Startup Mentor | Seoul Global Startup Center | January 2018—Present | Seoul, South Korea<BR>• Foreign mentor for Korean startups to assist with branding and website development as they prepared for global expansion.<BR>Employment Mentor | Human Resources Dept. of Korea | March 2017—December 2017 | Seoul, South Korea<BR>• Selected into employment-focused mentorship program. Successfully helped three Korean job seekers gain employment.<BR>Founder | Wonsnow.com | October 2010—October 2014 | Madison, WI<BR>• Created snowboarding E-commerce business adhering to an extensive business plan. Sold company in senior year in 2014.<BR>SKILLS<BR>HTML, CSS, Javascript | Design: Adobe Photoshop, Illustrator, UI/UX | Python | SEO

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