Senior Acquisition Marketing Manager
The Senior Acquisition Marketing Manager will be responsible for EnergyHub’s overall end-user marketing and growth strategy. You will drive consumer participation in electric and gas utility programs that use internet-connected energy devices like smart thermostats, electric vehicle chargers, and solar/battery systems to improve the reliability and sustainability of the electric grid. You will help get people who already own these devices to enroll in programs we run in partnership with utilities and also help accelerate the rate of adoption of the devices in those utility territories in order to drive more enrollment. This role is critical, as high-growth customer acquisition is crucial to our success.
As the Senior Acquisition Marketing Manager, you will turn data-driven insights into a comprehensive marketing strategy, with an emphasis on digital. You will be as comfortable leading internal and external teams as rolling up your sleeves to turn strategy into execution.
Scale: You will proactively and independently create a repeatable playbook to aggressively scale enrollments and help sell connected devices; you will drive overall strategy and implementation of marketing of EnergyHub’s utility programs: acquisition, retention, and customer experience. You will seek out and build the business case for new partnerships and strategies that significantly drive enrollment and sales and ensure that clients follow our recommendations to drive enrollments and simplify marketing/customer experience implementation.
Data: You will use data to drive decision making internally and externally (and creatively solve for data you don’t have) to create new campaigns, reach enrollment and sales targets, evaluate tactics/processes revamp the acquisition funnel, improve program design, and fine tune EnergyHub’s overall consumer marketing strategy.
Campaigns: You and your team will work with utility marketing teams and connected device partners to distill core messaging for each program to optimize program appeal and enrollment. You think outside the box; in conjunction with these stakeholders you will develop and deploy tactics/tools/campaigns and test radically different approaches to your work. You will seek out, hire, and manage external consultants, as needed, to roll out campaigns big and small.
Tools/Customer experience: You will work with the Product team (and device partners where feasible) to instrument existing enrollment tools to optimize for conversions; your focus will be in analyzing customer drop off points and making recommendations to improve customer experience and create efficiencies. You’ll also dig into retention trends and develop tools to sway customers to stay enrolled.
Process: You will manage processes and overall marketing traffic; you and your team will schedule and deploy consumer marketing campaigns across channels (direct mail, email, web, PR and other tactics as needed) to support program goals and you will ensure these plans are communicated to internal and external teams. You’ll be sure project plans, schedules, budgets, resource requirements, and related tools are available to manage projects and partners
Story telling: You will generate new slide content for sales and client success presentations and use storytelling to convey EnergyHub’s marketing strengths and experience, to showcase campaign results, and to highlight new projects/programs.
You are a strategic leader with the technical and team management skills to scale our efforts. You have experience fully owning marketing programs from ideating and setting goals, to managing the implementation of the strategy with support from internal and external teams.
You’re a problem solver who thrives in an entrepreneurial, fast-paced environment. You have experience uncovering the best funnel strategy for scaling a business. You've owned everything from collateral copy to campaign strategy in past roles.
You’re analytical. You dive deep into reporting to uncover inefficiencies, opportunities and problems.
Your Excel game is strong and you can navigate Tableau and big data sets to get the data you need. You can effectively work with our product team to build reports for informative analysis.
You are a stellar communicator; you provide clear and consistent communications to be sure cross functional teams are in the loop on marketing/enrollment plans, delays, changes and you consistently use project management tools to be sure deadlines are met and relevant teams are always informed.
You thrive in a client-service background orientation; you can drive stakeholders to the best outcomes and manage the delicate balance of competing priorities and goals.
You have a minimum of 5-10 years in marketing, marketing management, digital strategy and a proven track record of direct-to-consumer campaign development, planning, and execution, ideally in a service- or energy-related industry. A combination of digital and offline marketing experience is a plus.
Experience working with HTML , MailChimp, CMS tools, Google analytics, Tableau
Why work for EnergyHub?
Collaborate with outstanding people: Our employees work hard, do great work, and enjoy collaborating and learning from each other.
Work with the latest technologies: You’ll lead a team to solve a broad spectrum of IoT, SaaS and machine learning challenges, including distributed fault-tolerance, soft-realtime discrete optimization, and process modeling to support scalable and correct interaction with disparate downstream APIs.
Be part of something important: Make a positive impact on our climate. Lead a team of engaged and dedicated people and make an impact on their careers.
Lead the culture: EnergyHub places high value on our team culture. Happy hours and holiday parties are important to us, but what’s also important is how our employees feel every single day. You’ll have a chance to place your stamp on this alongside everyone else.
Who we are
Alongside sharing a passion for energy, problem-solving, and innovation, we’re photographers, thespians, gamers, skydivers, skiers, and runners. We also have a contingent of folks who play a mean kazoo and plastic trombone.
EnergyHub is a growing enterprise software company that works with the most forward-thinking companies in smart energy. Our platform lets consumers turn their smart thermostats, electric cars, water heaters, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to millions of people through partnerships with the leading companies in the Internet of Things.
EnergyHub is an independent subsidiary of Alarm.com (Nasdaq: ALRM). Alarm.com is the leading cloud-based platform for the smart home. Millions of home and business owners depend on Alarm.com technology every day to make their properties safer, smarter, and more efficient.
EnergyHub offers a generous benefits package including 100% paid medical for employees and a 401(k) with employer match. We offer a casual environment, the flexibility to set your own schedule, a fully stocked fridge and pantry, free Citi Bike membership, in-loft bike rack, gym subsidy, and an education assistance program.
EnergyHub is an Equal Opportunity Employer